ROSEWOOD HOTELS & RESORTS

Rosewood Hotels & Resorts needed a campaign after acquiring several iconic properties such as the Carlyle Hotel in NY while also launching new resorts around the world. For the campaign, we didn’t show a single room or property. Instead we focused on an expression of the brand’s DNA: properties that are authentic to their location and culture, that deliver immersive experiences unlike any other. The target were discerning travelers who want more out of a stay beyond what typical luxury offers.