A LITTLE ABOUT ME
No third person narratives here. I’m a hands-on CD/AD who likes to roll their sleeves up. My resume has all the places and clients I’ve worked with, but what it won’t tell you is that I absolutely love what I do. With extensive experience in general consumer and healthcare advertising and branding, I bring a unique pov to creative challenges. I dig deep into that experience and always start with strong strategy and insights, because you can’t build a solid house on a weak foundation. Then ideas. Then execution and optimization (and another cup of coffee). Strategy and data drive a lot of what I do, but I also leave room for my gut and creative instincts. It's ultimately about finding ways to connect and communicate in ways that are emotionally resonant and speak to human truths.
I’m an Art Director/Designer by background but also write. It’s hard for me to separate the two, especially when it comes to concept development.
People say I’m great to work with and that I'm a strong leader/manager and team builder. I have a proven track record of winning new business, brand building and managing multiple interdisciplinary teams. (Yup, that can all be backed up with references if you need.)
Let’s chat and see how I can help!
