BURGER KING
When BK decided to bring back cheesy tots, we decided to bring back the world's biggest tater tot fans: Napoleon Dynamite and Pedro. The response was unprecedented for the brand, with over 1 million organic impressions in the first 24 hours of launch and a 98% positive sentiment, the product sold at an unprecedented rate and was completely gone within 2 weeks.
“They’re Back”, TV :30
“Challenge”, TV :15
“Movember”, TV :30
#HatersGonnaLove Social
When BK revamped it’s Criscpy Chicken Sandwich we learned there was a large social audience of haters who REALLY disliked BK’s original chicken sandwich. From there our strategy was born. Using customers’ own negative tweets as a challenge, we responded to dozens of those haters with custom video messages, as well in print and ooh. In the end we not only turned haters in lovers, but also gained a new, very vocal group of brand advocates who tweeted their praises of the new sandwich and BK.
Social Video
Social Video
